Website for a Blinds, Awnings and Sun-Protection Company: Costs, Timelines and What to Include

A website for a blinds and awnings company is no longer a nice-to-have — it is the main source of quote requests. A customer shopping for a retractable patio awning, roller shutters or a bioclimatic pergola almost always starts on Google, studies photos of real installations, and only then picks up the phone. Without a strong site with a portfolio and clear product information, that lead goes to the competitor who ranks above you.

This guide is concrete, no fluff: real market price ranges (all in euros), exactly what each tier includes, timelines, hidden costs, and the features that actually generate enquiries in the sun-protection trade. We write from the perspective of a studio that builds sites for manufacturers and installers every week.

The goal is simple: know what result to expect for what budget, and avoid paying twice for the same website.

Why a blinds and awnings company needs a purpose-built site

Sun protection is a visual, trust-driven purchase. A customer buys once every 10–15 years, the investment is significant (a quality motorised awning costs as much as a holiday), so they want proof that you know your craft. A generic template with three stock photos will not do the job here.

A rich product structure: patio/retractable awnings (cassette, semi-cassette), roller and hinged shutters, bioclimatic pergolas, interior blinds (roller, venetian, day-and-night), vertical blinds, insect screens, external solar shades. Each type deserves its own page.
Real installation photos: a before/after gallery and projects by area build far more trust than words.
Local search: people type "awnings + city", so the site must be optimised for the towns you serve.
A clear path to a quote: a "Free survey and quote" button, a form capturing dimensions, and the option to upload a photo of the window.

Types of websites for the trade and who they suit

1. The brochure site

A handful of pages: home, products, gallery, about, contact. Ideal for a small installer who wants an online presence and local enquiries without selling online.

2. The business site with catalogue and configurator

A detailed catalogue by product type, pages with materials, fabric colours (collections/RAL), motorisation, a project gallery and a quote form. It can include a simple configurator (product type → dimensions → fabric → submit request). This is the most in-demand format for the trade.

3. The online store

If you sell standard insect screens, spare parts, fabric by the metre or ready-made interior blinds: a full store with cart, payment and shipping. For made-to-measure products (awnings, pergolas), the store usually works as a "request with pricing" rather than direct checkout.

Real website costs (2026, indicative market ranges in euros)

The figures below are indicative market ranges and depend on scope, custom design, number of product pages and features. This is not a fixed quote — use it to position your budget.

Site type	Indicative price	Best for
Brochure site (5–8 pages)	~€500–2000	Small installer, local leads
Custom business site + catalogue/configurator	~€2000–6000	Manufacturer/distributor with a wide range
Online store (screens, parts, fabrics)	~€3000–15000	Selling standard products online
Complex project (multilingual, B2B, integrations)	€8000 and up	Large company with a dealer network

Where your project lands depends on the number of pages and product types, whether the design is unique or template-based, whether there is a configurator/calculator, ERP/stock integration, the number of languages, and the volume of content (text and photos).

What you get at each tier

Price is not just "a website" — what matters is what is inside it. A benchmark for what a proper quote should include:

Brochure (~€500–2000): mobile-responsive design, up to 8 pages, basic SEO (titles, meta descriptions), contact form, Google Maps, domain and hosting setup.
Business site (~€2000–6000): everything above + custom design to brief, pages by product type, project gallery, configurator/quote form with photo upload, an SEO blog, multi-city optimisation, performance (Core Web Vitals).
Online store (~€3000–15000): all of the above + catalogue with variants (dimensions, fabric colour), cart, online payment, shipping, notifications, an orders dashboard.
Complex (€8000+): multilingual, a dealer area (B2B pricing), ERP/stock integration, advanced integrations and stricter speed and security requirements.

Template vs custom design: the comparison

The big decision is whether to start from a ready-made theme or a custom design to brief. Both have their place, but the results differ.

Template (pros): cheaper and faster up front; predictable result.
Template (cons): you look like dozens of others; a limited configurator; often slow due to excess plugins; hard to stand out on a premium product.
Custom design (pros): a unique identity, strong visual effects on the installation gallery, your exact product logic, higher conversion and trust; easier local SEO.
Custom design (cons): a higher upfront investment and a slightly longer timeline.

In a trade where you sell aesthetics and quality (shading a beautiful home), custom design almost always pays off — standing out is part of the product.

Timelines: how long it really takes

Realistic timelines with materials supplied (photos, logo, text or a brief):

Brochure site: 1–2 weeks.
Business site with catalogue and configurator: 3–6 weeks.
Online store: 6–10 weeks depending on product count and integrations.

The number-one cause of delay is not design — it is missing content: real installation photos and product descriptions. Prepare these in advance and you shorten the timeline dramatically.

Hidden costs nobody tells you about

Beyond the build, there are recurring costs. Budget for them from the start (indicative, in euros):

Domain: ~€10–20 per year.
Hosting: ~€50–200 per year for a brochure/business site; more for a busy store.
Maintenance and updates: ~€30–100 per month (updates, backups, small changes, security).
SEO and content: to rank long-term, monthly work on text, projects and local pages.
Photography: a pro photographer for your installations, once, pays off; the gallery is your best salesperson.

Ask explicitly what is and is not included — this avoids surprises after launch.

How to avoid the most common mistakes

Do not rely on a Facebook page alone — no control and no Google ranking.
Do not flood the site with stock photos — the customer wants YOUR projects.
Do not neglect mobile — over 70% of enquiries come from phones.
Do not pay 100% up front to an unverified provider.
Insist on getting all access (domain, hosting, admin) in your name — it is your property.

How we work (and why it is risk-free)

We build sites with a real designer plus our own in-house AI tool — a custom design to your brief, no templates, with strong visual effects that make the installation gallery shine. The build is fast and, most importantly, risk-free for you: you pay nothing until you have seen the finished design. If you do not like it, you owe nothing.

Considering a new site or a redesign for your blinds and awnings company? Request a free concept design here and see the result before you decide.

Frequently asked questions

How much does a website for a blinds and awnings company cost?

As a guide: a brochure site ~€500–2000, a custom business site with a catalogue ~€2000–6000, an online store ~€3000–15000. The final price depends on the number of products, the design and features like a configurator.

How long does the build take?

A brochure site in 1–2 weeks, a business site in 3–6 weeks, a store in 6–10 weeks. Ready photos and text shorten the timeline considerably.

Should I choose a template or custom design?

In a trade that sells aesthetics and quality, custom design stands out and converts better. A template only suits a minimal budget or a temporary solution.

Do I need an online store, or is a business site enough?

If your products are mostly made-to-measure (awnings, pergolas, roller shutters), a business site with a configurator/quote form is a better fit. A store makes sense for standard items — screens, parts, fabrics.

What are the monthly costs after launch?

Domain ~€10–20/yr, hosting ~€50–200/yr, maintenance ~€30–100/mo. SEO is an additional investment if you want durable Google rankings.

How do I get more enquiries from the site?

Real installation photos, local pages by city, a clear free-survey button, a fast mobile experience and regular content (blog/projects). That is the combination that ranks and sells.