Website and Online Store for a Curtains and Home-Textile Shop: Prices, Timelines and What's Included

Building a website for a curtains and home-textile store is a project unlike a standard shop: you are not selling a fixed item off a shelf, you are selling a made-to-measure service — fabric by the metre, sewn to size, track and pole fitting, and a palette of materials that must look flawless on screen. The customer wants to almost "feel" the fabric through a photo and to know the price of a curtain for their window before they ever set foot in the showroom.

This article gets specific: real price ranges (in euros), timelines by project type, exactly what each tier includes, how a fabric-by-the-metre and made-up configurator works, the hidden costs, and a checklist so you don't pick the wrong provider. We write from the perspective of a studio that builds exactly these sites — with a showroom section, an online store, and a size configurator.

Whether you run a curtain shop, a soft-furnishings workroom, or a fabric distribution business, you'll find a framework here to plan your budget and ask the right questions.

Why a textile store site is not a regular online shop

A standard online store sells an item at a fixed price and quantity. With curtains and drapes the logic differs — the price depends on width, height, heading type (single or double fullness), hanging method (eyelets, tape, pencil pleat, wave) and whether making-up and fitting are included. The very same fabric costs a different amount for every window.

That means the site must support "by the metre" selling with options, not just an "add to cart" button. A strong project blends three things: a showcase of fabrics and collections, a size-and-price configurator, and a classic store for finished goods (bed linen, tablecloths, cushions, poles, accessories).

Visual emphasis: textiles sell through macro shots of the weave, stitching detail, "in-room" lifestyle photos and, ideally, a short video of how the fabric drapes.
Colour and stock: one fabric comes in 10–30 colours — you need proper variant logic, not hundreds of duplicated products.
Configurator: the visitor enters window dimensions and sees an indicative fabric + making-up price.
Trust: a gallery of completed projects, reviews and clear return terms (important, since made-to-measure is usually non-returnable).

Project types and who they suit

1. Brochure site with a catalogue (no online sales)

Ideal for a shop with a physical showroom that wants an online presence, a catalogue of collections and enquiries by phone/form. You present fabrics, services (making-up, fitting, in-home consultation) and a gallery, without taking payments online.

2. Online store for ready-made home textiles

For selling fixed-price items — bed linen, towels, tablecloths, decorative cushions, ready-made curtains in standard sizes. Classic e-commerce with cart, delivery and payment.

3. Online store + made-to-measure curtain configurator

The most powerful but also most complex version: the customer picks a fabric, enters dimensions and heading type, and gets a price; the order goes into production. This is the site that genuinely takes the load off the showroom and brings orders 24/7.

Real price ranges (indicative, in euros)

The prices below are indicative market ranges. Where exactly your project lands depends on the number of fabrics, whether there's a configurator, the volume of photography and the integrations. As a reference point, agency data for 2026 puts a polished custom business site well into four figures, with tailored e-commerce starting considerably higher.

Project type	Indicative price	Who it's for
Brochure site with a collections catalogue	~€500–2000	Small showroom, enquiries without online payment
Custom business site + project gallery	~€2000–6000	Workroom/shop wanting a strong brand
Online store for ready-made textiles	~€3000–8000	Selling bed linen, tablecloths, accessories
Store + made-to-measure configurator (fabric by metre, making-up)	~€6000–15000	Curtains/drapes with price-by-size calculation
Complex/corporate project (multi-store, B2B pricing, ERP link)	€8000+	Retail chain, distributor, wholesale B2B

Important: these are ranges, not quotes. The size configurator, the fabric-by-the-metre calculation and the colour-variant logic are the factors that push a project up the scale.

What the price includes at each tier

To compare quotes fairly, look at what you actually get:

Entry level (brochure): 4–6 pages, responsive mobile design, contact form, Google Maps, basic SEO, Google Business Profile link.
Mid level (brand site): custom design, project gallery, service pages (making-up, fitting, consultation), blog, optional multilingual, optimised photos.
Online store: product catalogue with variants (colour/size), cart, payments, courier integration, automated emails, promotions, filters by colour/material/room.
Made-to-measure configurator: dimension entry, heading and hanging choices, fabric + making-up calculation, window-photo upload, survey/fitting request.

Template vs custom design: which to choose

For a textile store, aesthetics drive sales — the fabric must "breathe" on screen. An honest comparison:

Off-the-shelf template: cheaper and fast, but looks like hundreds of other shops, limits the configurator, and often lags with lots of imagery. Pro: low entry cost. Con: weak differentiation, UX compromises.
Custom design: a unique identity matched to your collections, macro detail, fast and optimised, freedom for the configurator and filters. Pro: conversions and brand. Con: higher upfront investment.

For a shop betting on premium fabrics and interior-design advice, custom almost always pays off — because the customer buys with their eyes.

Timelines: how long it really takes

Brochure site: about 5–10 working days if photos and copy are ready.
Brand site with gallery: 2–4 weeks.
Ready-made textile store: 3–6 weeks depending on product count and catalogue import.
Store with made-to-measure configurator: 6–10 weeks — the by-the-metre logic, testing and integrations take time.

The most common cause of delay isn't development — it's the lack of good photos and tidy fabric data (composition, roll width, colours, price per metre). Prepare these in advance.

Hidden costs few people mention

Beyond the build, budget for annual costs (all in euros):

Domain: ~€10–20 per year.
Hosting: ~€60–250 per year for a store with decent speed.
Maintenance and updates: ~€250–800 per year (or a monthly plan) — essential for security and backups.
Professional fabric photography: ~€200–800 — an investment, not a cost; bad photos kill textile sales.
SEO and advertising: a monthly budget of your choice; local SEO ("curtain shop + city") brings plenty of enquiries.
Payment processor: per-transaction fees for online payment.

Checklist before you order the site

Do I have tidy fabric data (composition, roll width, colours, price per metre)?
Do I want online payment now, or only enquiries at this stage?
Do I need a size configurator, or do I mainly sell finished items?
How will I manage colour variants without duplicating products?
Who will take the photos and import the catalogue?
What will the return terms for made-to-measure look like?
Have I planned courier integration and stock tracking?

How we work — with no risk for you

We build sites designed by a professional designer, backed by our own in-house AI tool — a unique design to brief, no templates, with strong visual effects and fast delivery. We specialise in "by the metre" selling and size configurators, so your fabrics look as good online as they do in the showroom.

Most importantly, we work with no risk — you see the finished design first and only pay afterwards. If you don't like it, you owe nothing. Browse examples and request a free concept for your store, and we'll show you what your site could look like before you commit to anything.

Frequently asked questions

How much does an online store for curtains and drapes cost?

As a guide, ~€3000–8000 for a shop of finished items and ~€6000–15000 for a version with a size configurator and price-per-metre. The exact figure depends on the number of fabrics, colour variants and integrations.

How long does it take to build?

Brochure site: about 5–10 working days; online store: 3–6 weeks; store with a made-to-measure configurator: 6–10 weeks, with photos and data ready.

Template or custom design?

For textiles, aesthetics drive sales — custom usually pays off through higher conversions and a stronger brand. A template is only an option on a very tight starting budget.

Can the customer enter dimensions and get a price?

Yes. A configurator calculates fabric by the metre plus making-up based on width, height and hanging type, and generates an order or a survey request.

Are made-to-measure curtains returnable?

As a rule no, because they're made to the customer's dimensions. The site should therefore state the terms clearly and guide the customer toward exact measurements.

What are the annual costs after launch?

Domain ~€10–20, hosting ~€60–250, maintenance ~€250–800 per year, plus optional photography and SEO/advertising. All in euros.